SPEAKERS
Karelle Bélanger - The host
Senior Employer Branding Strategist
Karelle is a Senior Employer Branding Strategist who loves crafting strategies that attract, engage, and retain top talent. With a passion for creating impactful approaches across the entire talent life cycle, she helps local and global companies build employer brands that resonate and engage.
With a knack for storytelling and a commitment to diversity and inclusion, Karelle has developed award-winning programs that make workplaces more human, welcoming, and authentic. When she’s not hosting events or facilitating workshops, she’s balancing her career with the joys and chaos of life as a parent of three.
Mika Sallinen - The hosts
Global Head of Insights Sales
Mika Sallinen is the Global Head of Insights Sales at Universum, the world’s leading Employer Branding agency, and a long-term Country Manager for Universum Finland. During his career, he has worked with hundreds of Finnish and international employers, from global listed companies to startups and law firms, using data and understanding for the systematic, consistent, and sustainable development of their employer image.
Chris Woods - Regional Recruitment Marketing & I&D Lead at Mars
Storytelling Meets Strategy: Using Data to Transform Recruitment Marketing
Chris is a seasoned Recruitment Marketing leader with over a decade of experience in employer branding, talent acquisition, and diversity-driven strategies. Known for launching and scaling innovative recruitment marketing functions across multiple regions, Chris specialises in creating high-impact campaigns that attract talent from diverse backgrounds while embedding Equity, Inclusion, and Diversity (E,I&D) into every facet of the employer brand.Leading Recruitment Marketing at Mars across EMEA, Chris builds recruitment strategies that span social, digital, and offline media, as well as building strategic partnerships with global platforms like LinkedIn.
Chris will be sharing insights on using data to elevate recruitment marketing, practical strategies for achieving stakeholder buy-in, and how to create alignment between talent attraction and business priorities.
Tiina Rolig - HR Director Microsoft Finland
Tiina Rolig is the HR Director for Microsoft Finland and also serves as HR AI Champion, actively promoting the adoption of AI and the associated cultural and operational changes at Microsoft. With personal experience in integrating AI-driven solutions into HR practices, Tiina demonstrates how AI can enhance employee engagement, boost productivity, and help employees thrive.
With nearly 20 years of experience in HR, Tiina has held leadership positions across various industries. Her international career includes several years in EMEA-level roles, where she also managed regional employer branding responsibilities. Tiina holds a Master’s Degree in both Psychology and Economics, as well as a Professional Certificate in Executive Coaching from Henley Business School.