JURY 2026

Tiina Rolig has held HR positions across various industries for nearly two decades, with a particular passion for the fast-paced innovation of technology companies. Her international career includes several years in EMEA-level roles, where she has developed her expertise in employer branding and talent management.
In her current role as the HR Lead for Microsoft Finland, Tiina is committed to promoting a diverse and inclusive culture, fostering employee well-being, and leading AI transformation initiatives. Additionally, she places a strong emphasis on developing a positive employee experience, ensuring that the workplace is engaging and supportive to both personal and professional growth. Her work is driven by a dedication to creating a compelling employer brand that attracts and retains top talent.

Mikko’s career in brand building is spread throughout four decades. During his years, Mikko has designed and launched dozens of successful brands, both local and global. Empowered by an eclectic academic background combining business with psychology, philosophy and other cognitive sciences, Mikko emphasizes the importance of radical and uncompromising human-centricity as the single and most crucial ingredient of superb employer brands. Mikko is an avid advocate of servant leadership, and is currently writing a book on the subject.

Marita is a strategic brand marketing leader with 25 years of experience in global brand development and creative marketing. Currently leading Wärtsilä’s global employer brand and diversity & inclusion, she has held key roles as a creative director and global brand director, specializing in B2B brand strategy and building brand equity. Passionate about storytelling and innovation, Marita leverages brand marketing to drive business growth and attract top talent.

Maria Pasanen has over a decade of experience in employer branding in various industries. Currently she leads the Employer Branding team at ABB in Finland, where she drives strategic initiatives that shape the company’s reputation as an employer of choice.

Maria’s work spans employer brand positioning, talent engagement, and strategic partnerships that elevate ABB’s employer brand both internally and externally. She is known for blending long-term vision with practical execution, contributing to ABB’s strong reputation as one of Finland’s most attractive employers among both students and professionals. Her approach reflects ABB’s broader commitment to help industries run at high performance, while becoming more efficient, productive and sustainable so they outperform.

Soila is a brand, marketing communications and PR leader, currently focusing on the building of Helsinki’s international brand with both visitors and talent in mind. At Helsinki Partners, Soila leads a team of brand marketing, PR and influencer relations experts excited about creating talk around a topic or a phenomenon. Prior to joining Helsinki Partners, Soila spent more than a decade driving the awareness and growth of some of Finland’s most valued brands as well as international companies and organizations at Miltton, Finland’s largest creative consultancy.