AGENDA
The EB Magnet Award is happening in Finland on the 24.4.2024!
Event location: Miltton office, Sörnäisten Rantatie 15, Helsinki
Time: 12-19 pm
12:00 -12:30 Pre-mingle & light lunch
Get ready to mingle! Take this time to roam around, reconnect with old faces, introduce yourself to new ones, and engage in casual conversations. This is your chance to exchange ideas and forge valuable professional relationships, all while enjoying a light lunch.
12:30- 12-45 Welcoming speech
The event kicks off with a warm and inviting welcome speech delivered by the organizing committee.
12:45- 13:15 How to humanize your brand through storytelling and social advocacy
Anna Bertoldini, Senior Social Media Influencer & Brand Manager at NielsenIQ
It’s time for organizations to have a face. As people around the globe seek more connectedness and human experiences, it’s more important than ever to humanize your brand. Enter H2H marketing, a powerful way to communicate your purpose, value, solution, and culture to attract and retain talent and customers while empowering and highlighting employee voices.
13:15 - 13:45 Building and Employer Brand from inside out
Christina Poulsen, Head of Employee Engagement at Metso
Christina will share insights on how to build an employer brand from inside out. She will unravel the significance of culture development as the foundation for a robust employer brand, highlight the pivotal role of employees as culture influencers, and provide a global perspective on effective employer branding strategies.
13:45- 14:00 Break
Very short break to air your brains.
14:00 -14:20 Including impact & sustainability as part of a credible employer brand
Markus Weckman, VP Corporates, at The Upright Project
Markus will share insights on how to include impact and sustainability as part of a credible employer brand.
14:20-14:50 Transforming tactical Employer Branding actions into strategic successes
Kadi Poll, Global Employer Branding Manager at Bolt
Kadi will share insights into Bolt’s internal collaboration, strategies for securing internal buy-in, examples with tangible ROI, and methods for transforming tactical ideas into strategic successes.
14:50- 15:15 Networking Break
Continue networking and mingling with fellow attendees, all while enjoying light snacks.
15:15- 16:45 Magnet Awards Ceremony
Let’s celebrate the best employer brand initiatives and professionals in Finland. The Magnet Employer Branding Awards is the crowning ceremony of a competition about creativity, communication, strategy, and impact.
Each category will get a winner. Will it be you?
16:45-17:15 Panel discussion with the Award winners
This panel discussion offers attendees a valuable opportunity to gain inspiration, knowledge, and actionable insights from accomplished award winners.
17:15- 19:00 Networking
Don’t forget to exchange contact information with the people you meet! Whether it’s swapping business cards, connecting on social media, or exchanging email addresses, make sure to follow up with your new connections after the event.