AGENDA

Get ready to mingle! Take this time to roam around, reconnect with old faces, introduce yourself to new ones, and engage in casual conversations. This is your chance to exchange ideas and forge valuable professional relationships, all while enjoying a light lunch.

The event kicks off with a warm and inviting welcome speech delivered by the organizing committee.

Anna Bertoldini, Senior Social Media Influencer & Brand Manager at NielsenIQ

It’s time for organizations to have a face. As people around the globe seek more connectedness and human experiences, it’s more important than ever to humanize your brand. Enter H2H marketing, a powerful way to communicate your purpose, value, solution, and culture to attract and retain talent and customers while empowering and highlighting employee voices.

Christina Poulsen, Head of Employee Engagement at Metso

Christina will share insights on how to build an employer brand from inside out. She will unravel the significance of culture development as the foundation for a robust employer brand, highlight the pivotal role of employees as culture influencers, and provide a global perspective on effective employer branding strategies.

Very short break to air your brains.

Markus Weckman,  VP Corporates, at The Upright Project

Markus will share insights on how to include impact and sustainability as part of a credible employer brand.

Kadi Poll, Global Employer Branding Manager at Bolt

Kadi will share insights into Bolt’s internal collaboration, strategies for securing internal buy-in, examples with tangible ROI, and methods for transforming tactical ideas into strategic successes.

Continue networking and mingling with fellow attendees, all while enjoying light snacks.

Let’s celebrate the best employer brand initiatives and professionals in Finland. The Magnet Employer Branding Awards is the crowning ceremony of a competition about creativity, communication, strategy, and impact.

Each category will get a winner. Will it be you?

This panel discussion offers attendees a valuable opportunity to gain inspiration, knowledge, and actionable insights from accomplished award winners.

Don’t forget to exchange contact information with the people you meet! Whether it’s swapping business cards, connecting on social media, or exchanging email addresses, make sure to follow up with your new connections after the event.