AGENDA

Kick off the event with an engaging session where your hosts will share the key employer branding trends to watch this year. Get ready to explore what’s shaping the industry and how you can stay ahead!

This year, each shortlisted company will have the opportunity to showcase their initiative in a dedicated room. It’s a unique chance to gain visibility, share insights, and connect with attendees interested in learning more about their work.

Welcome back to the second half of the day! This is where the excitement truly begins as we gear up to celebrate the incredible work of our shortlisted companies. Together, we’ll reveal the winners across various categories, showcasing the best in employer branding and marketing. Alongside the awards, get ready to hear from three inspiring speakers, each bringing unique perspectives and insights to help you elevate your employer branding strategies. You’ll also hear from our expert jury, who will share what made this year’s standout campaigns shine. Let’s dive into the celebration and honor the brilliance driving employer branding forward!

Securing leadership buy-in, funding, and engagement for employer branding is one of the biggest challenges for EB professionals worldwide. Why is it so hard—and more importantly, what can we do about it?

Jonna Sjövall, Global Head of Talent Attraction and Early Careers at UBS—the world’s largest wealth manager with 110,000 employees—will share hard truths about navigating senior stakeholder conversations, overcoming roadblocks, and making a real business case for employer branding. With a management consulting and sales background, she thrives on difficult conversations—both in EB and beyond.

In this section, we’ll honor the outstanding initiatives that made the shortlist and announce the winners in two key categories: Creating an Employer Brand and Engaging Employee Advocacy

Chris is a seasoned Recruitment Marketing leader with over a decade of experience in employer branding, talent acquisition, and diversity-driven strategies. Known for launching and scaling innovative recruitment marketing functions across multiple regions, Chris specialises in creating high-impact campaigns that attract talent from diverse backgrounds while embedding Equity, Inclusion, and Diversity (E,I&D) into every facet of the employer brand.

Leading Recruitment Marketing at Mars across EMEA, Chris builds recruitment strategies that span social, digital, and offline media, as well as building strategic partnerships with global platforms like LinkedIn.  Chris will be sharing insights on using data to elevate recruitment marketing, practical strategies for achieving stakeholder buy-in, and how to create alignment between talent attraction and business priorities.

Take a moment to recharge, connect with fellow attendees, and exchange ideas in a relaxed setting.

In this section, we’ll honor the outstanding initiatives that made the shortlist and announce the winners in two key categories: Best Employer Branding campaign, Best recruitment marketing campaign,and Wild ideas.

AI is not just a tool; it’s becoming a vital team member. How do we navigate this new landscape where AI influences every aspect of our work? From talent acquisition to employee engagement, Tiina Rolig from Microsoft and Jenny Moran from Wärtsilä will explore how AI is reshaping the way we connect with our workforce.

Honoring the exceptional talent shaping the field: EB Professional of the Year – In-house and EB Professional of the Year – Agency

Hear directly from the winners as they share their success stories, lessons learned, and insights into creating award-winning employer branding initiatives.

The grand finale! Celebrate the crowning achievement with the Grand Prix – Most Magnetic Employer Brand in Finland 2024.

Join us as we thank everyone who made the event possible and raise a glass to the incredible work in employer branding this year.

Wrap up the day with music, networking, and celebratory vibes!