SPEAKERS 2023
Lotta Backlund - The host
Head of Communications and PR, Rovio Entertainment
Lotta Backlund is a comms and media pro from Helsinki. Professionally she’s Head of Communications and PR for Rovio Entertainment. Semi-professionally she’s a writer and podcaster and entirely unprofessionally she is a funny, cool mother of a pre-teen (pre-teen might not agree). Lotta knows employer branding through her work at the multinational mobile gaming powerhouse but also outside work by being member of the board at Finders Seekers. Before her time at Rovio she worked as Special Advisor to the Mayor of Helsinki which was preceded by an 8 year stint at Warner Bros, Finland.
Katri Riekkinen - Speaker
Communication Manager, Verohallinto
Katri Riekkinen works as a Communications Manager at Finnish Tax Administration. Before joining the agency, she has worked several years in global manufacturing industry. Her professional background is in marketing communications and digital services. Katri is interested in agile work culture and sustainability.
Katri will share her experience on how to bring a creative approach to EB campaigns.
Lukumanu Iddrisu -Speaker
HR Specialist, Wärtsilä
Lukumanu Iddrisu works as a HR specialist at Wärtsilä and holds a masters degree in Strategic Business Development from the University of Vaasa.
He is a speaker and a storyteller and uses his experience on the challenges of the Finnish job market to communicate to students and immigrants on enhancing the realisation of their career goals.
Tatjana Obenaus- Speaker
Global Head of Employer Brand, Miro
Tatjana Obenaus (M.A.) currently lives in Amsterdam with her husband and two sons and enjoys all things brand marketing, employer branding and employee experience. Her USP is her cross-functional expertise in both brand marketing and people communications having worked for a broad variety of companies (Nike, Nokia HERE, IMA@ media.monks Booking.com) in a diverse range of marketing and comms roles. She’s currently responsible for Miro’s global Employer Brand and a team of 5 passionate talent marketeers. When she’s not working Tatjana enjoys spending time with her family, travelling and being active from doing a yoga class to cycling through the beautiful streets of Amsterdam.
Tatjana will share her secrets of building a global employer brand at hyper speed: What it takes to develop a consistent brand identity, build a global EB team and create a roadmap that sets you up for success.
Reetta Rautkivi - Speaker
Head of Employer Branding and Marketing, Mehiläinen
Reetta Rautkivi (M.Sc. (Econ)) is a passionate brand professional with extensive experience in various fields of marketing, including employer branding, marketing communications and consumer brand strategies. After her comprehensive career with international and Finnish consumer brands, she is now bringing her marketing expertise into HR and recruiting.
Winner of Duunitori’s Vuoden Työnantajabrändi (Employer Brand of the Year) from Rekrygaala 2022, Reetta will share Case Mehiläinen, best practices and learnings.