SPEAKERS

Senior Employer Branding Strategist

Karelle is a Senior Employer Branding Strategist who loves crafting strategies that attract, engage, and retain top talent. With a passion for creating impactful approaches across the entire talent life cycle, she helps local and global companies build employer brands that resonate and engage.
With a knack for storytelling and a commitment to diversity and inclusion, Karelle has developed award-winning programs that make workplaces more human, welcoming, and authentic. When she’s not hosting events or facilitating workshops, she’s balancing her career with the joys and chaos of life as a parent of three.

Global Head of Insights Sales

 

Storytelling Meets Strategy: Using Data to Transform Recruitment Marketing

Chris is a seasoned Recruitment Marketing leader with over a decade of experience in employer branding, talent acquisition, and diversity-driven strategies. Known for launching and scaling innovative recruitment marketing functions across multiple regions, Chris specialises in creating high-impact campaigns that attract talent from diverse backgrounds while embedding Equity, Inclusion, and Diversity (E,I&D) into every facet of the employer brand.

Leading Recruitment Marketing at Mars across EMEA, Chris builds recruitment strategies that span social, digital, and offline media, as well as building strategic partnerships with global platforms like LinkedIn.

Chris will be sharing insights on using data to elevate recruitment marketing, practical strategies for achieving stakeholder buy-in, and how to create alignment between talent attraction and business priorities.

Why EB practitioners fail – the difficult conversation about ROI

Jonna Sjövall is the Global Head of Talent Attraction and Early Careers at UBS, the world’s largest wealth manager with 110,000 employees. She drives employer branding, recruitment marketing, and diversity recruiting to attract top talent across all target groups. With a background in management consulting and sales, she brings a strategic, results-driven mindset to everything she does.

Securing leadership buy-in, funding, and engagement for employer branding is one of the biggest challenges for EB professionals worldwide. Why is it so hard—and more importantly, what can we do about it?

Jonna will share hard truths about navigating senior stakeholder conversations, overcoming roadblocks, and making a real business case for employer branding. Jonna isn’t afraid of tough conversations—especially when it comes to pushing employer branding forward—and in this session, you’ll learn exactly why that matters and how to make it work for you.

Employer Branding in the Age of AI

Jenny is an AI-curious communicator, coach, and connector who is passionate about empowering leaders at all levels to shine with purpose. As the internal communications lead for Wärtsilä’s Energy Business and a Wärtsilä AI Champion, she drives employee and executive communications, integrating and championing AI along the way. Before joining Wärtsilä in 2023, she spent nearly a decade at Microsoft, where she held various roles in the Communications team, including Chief of Staff. It was during this time that she witnessed firsthand the transformative power of AI. Jenny’s commitment to communications extends beyond her professional roles. She also serves on the Faculty of Communication, Art and Technology Dean’s External Advisory Board at Simon Fraser University in Canada, and is a certified coach with ACC credentials from the International Coaching Federation.

AI is not just a tool; it’s becoming a vital team member. How do we navigate this new landscape where AI influences every aspect of our work? From talent acquisition to employee engagement, Tiina Rolig from Microsoft and Jenny Moran from Wärtsilä will explore how AI is reshaping the way we connect with our workforce.

Employer Branding in the Age of AI

Tiina Rolig is the HR Director for Microsoft Finland and also serves as HR AI Champion, actively promoting the adoption of AI and the associated cultural and operational changes at Microsoft. With personal experience in integrating AI-driven solutions into HR practices, Tiina demonstrates how AI can enhance employee engagement, boost productivity, and help employees thrive.
With nearly 20 years of experience in HR, Tiina has held leadership positions across various industries. Her international career includes several years in EMEA-level roles, where she also managed regional employer branding responsibilities. Tiina holds a Master’s Degree in both Psychology and Economics, as well as a Professional Certificate in Executive Coaching from Henley Business School.

AI is not just a tool; it’s becoming a vital team member. How do we navigate this new landscape where AI influences every aspect of our work? From talent acquisition to employee engagement, Tiina Rolig from Microsoft and Jenny Moran from Wärtsilä will explore how AI is reshaping the way we connect with our workforce.