MAGNET TALKS

Magnet Talks is a series of events highlighting past winners, industry hot topics, and new insights. We wish to keep the knowledge-sharing community engaged by keeping the Finnish Employer Branding scene active throughout the year.

Magnet Talks

MAGNET TALK #2 – 2025

K Group & Wärtsilä

It’s time for the next Magnet Talks event of the 2025 season on Tuesday, November 11! Join us to learn more from our Magnet Awards 2025 winners.

Marika Gröhn from K Group tells how their winning LET’S K! attitude campaign has helped in shifting the company culture and creating an engaging employer brand. Marita Navrátilová and Marianna Vento from Wärtsilä share how they built an EVP and Employee Advocacy Programme to strengthen Wärtsilä’s employer brand.

What to expect:

  • Key learnings from K Group and Wärtsilä
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00: Opening words by Magnet Awarda and Jobly
  • 9:10: Marika Gröhn, K-Group + Q&A
  • 9:45: Marita Navrátilová & Marianna Vento, Wärtsilä + Q&A
Register

MAGNET TALK #1 – 2025

Granlund & Sitowise

Join us for the first Magnet Talks event of the season to learn more about our Magnet Awards 2025 winners.

We’ll have two winners taking the stage. Riikka Hauhia from Granlund talks about how the winning recruitment marketing campaign ties into Granlund’s employer brand. Kaisa Anttonen and Sonja Laaksontammi from Sitowise talks about how they reached their target audiences with their winning audio drama podcast on climate crisis.

What to expect:

  • Key learnings from Granlund and Sitowise
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00: Opening words by Magnet Awarda and Jobly
  • 9:10: Riikka Hauhia, Granlund + Q&A
  • 9:45: Kaisa Anttonen and Sonja Laaksontammi, Sitowise+ Q&A

MAGNET TALK #2 – 2024

Mehiläinen & Sitowise

Join us for another morning filled with inspiration and information as we celebrate the power of employer branding.  This time, we have two winners taking the stage. Reetta-Maija Koskinen and Reetta Rautkivi from Mehiläinen will discuss the success of Mehiläinen’s “Practical Nurses Are on a Lifelong Mission” campaign and the reasons why Mehiläinen is an example to follow in the EB field. Sanna Hakala and Kirsi Lamminen from Sitowise will share insights on the “one potato at a time” campaign, and how they achieved what seemed impossible by engaging employees in a TV news concept by infusing humor, spotlighting their experts, and fostering a culture of collaboration.

What to expect:

  • Key learnings from Mehiläinen and Sitowise
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00: Reetta-Maija Koskinen and Reetta Rautkivi, Mehiläinen + Q&A 
  • 9:45: Sanna Hakala and Kirsi Lamminen, Sitowise+ Q&A

MAGNET TALK #1 – 2024

OP Financial Group & Airbus

Join us for a morning filled with inspiration and information as we celebrate the power of employer branding! Magnet award winners Op Financial Group and Airbus will share behind-the-scenes and success stories of Employee advocacy and creating a solid Employer Brand.

Jenna Vuorela from OP Financial Group will discuss how the Orange Wave Influencer Program has helped shift OP’s communications culture. Maiju Karppinen from Airbus will talk about how to base an employer brand strategy on the company’s true talents.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from OP Financial Group & Airbus
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00: Jenna Vuorela, OP Financial Group, Q&A
  • 9:45: Maiju Karppinen, Airbus, Q&A

MAGNET TALK #3 – 2023

Mehiläinen- Creating an Employer Brand

Join us for a morning filled with inspiration and information as we celebrate the power of employer branding! Magnet award winner Mehiläinen will share behind-the-scenes and success stories of creating a solid Employer Brand. They will also share insights into how to create an Employer Value Proposition that aligns with their commitment to customers and seek to evoke emotional resonance.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from Mehilainen
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00-9:45: Deep dive into winning works, presentation, Q&A
  • 9:45-10:30: Drinks and Mingle

MAGNET TALK #2 – 2023

Verohallinto- Social Media Campaigns

Join us for a morning filled with inspiration and information as we celebrate the power of employer branding! Magnet award winner Verohallinto will share behind-the-scenes and success stories of their social media campaigns. They will also share insights into how to create a culture and atmosphere for wild ideas and to get people involved.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from Verohallinto
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00-9:45: Deep dive into winning works, presentation, Q&A
  • 9:45-10:30: Drinks and Mingle

MAGNET TALK #1 -2023

Nitor – Sustainable pace initiatives

Join us for an afternoon filled with inspiration and information as we celebrate the power of employer branding! Magnet award winner Nitor will share their success story on advocacy initiatives, specifically their homefront survey learnings and what lead to creating the sustainable pace actions.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from Nitor
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

Events Agenda:

  • 15:00-15:30: Snacks and Mingle
  • 15:30-16:10: Deep dive into winning works, presentation, Q&A
  • 16:10-16:45: Drinks and Mingle