The Magnet Award jury consists of hand-picked professionals and broadly represented competence from the industry –  relevant backgrounds for each category.


2024 2023


Janne Järvinen

People Partner, Nitor
With nearly a decade at the intersection of employer branding, talent acquisition, and employee engagement & experience, Janne is a seasoned expert in fostering environments that balance individual potential with organizational growth. Having an academic background in social ethics, psychology, and education, he has developed a nuanced approach to organizational dynamics, particularly in the tech sector. Currently, as a People Partner at Nitor – recognized as the Most Magnetic Employer Brand in Finland in 2023 – Janne collaborates with over 250 professionals across tech, design, and business domains in Finland and Sweden.
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Susanna Rantanen

Co-founder, Modern Employer Branding Expert & Coach, Employer Branding Agency Emine

Susanna is the CEO and co-founder of Employer Branding Agency Emine and Finland’s most experienced expert in strategic and tactical employer branding. With more than 20 years in the business and 12 years as an agency owner and consultant, Susanna and her team have already helped about 200 employers, from technology to commerce and construction, and from FMCG to manufacturing and healthcare with their employer branding and other talent marketing needs. Susanna host a popular weekly podcast “Building a Modern Employer Brand”.


Tiina Rolig

HR Director, Microsoft Finland

Tiina has over 15 years of experience in a variety of HR roles, and currently she works as the HR Director for Microsoft in Finland. In addition to Finland, she has lived and worked in the UK and UAE in regional and center of expertise roles for another globally known brand. She is a passionate developer of culture and employee experience, constantly looking into improving the everyday working environment. Tiina holds two master’s degrees in psychology and economics and has a professional certificate in executive coaching.


Nanna Jussila

Communications Specialist, Verohallinto

Nanna Jussila has worked in the field of creative communications for over 15 years. Her field of expertise include social media management, content, concept and campaign creating & community management. In Finnish Tax Administration, she develops organization’s social media presence, brand and employer brand.


Hans Petter Stub

Partner & Head of Employer Branding at Whydentify AS
Hans Petter Stub is partner at Whydentify and the founder of Magnet Awards in Norway, an awards ceremony that has been exported to Sweden and now Finland. He is Norway’s most experienced agency consultant within employer branding and has worked for 25 of the 30 most attractive employers in Norway. He works on national, Nordic and pan-European employer branding projects.

Laura Smith

DEI Researcher and VALIDEI founder

Laura Smith is a Helsinki-based organizational researcher and founder of VALIDEI, an agency specializing in the assessments of organizational inclusion, equity, and social responsibility of companies across Europe.

Laura’s research partnership with Inklusiiv yielded actionable insights on how VCs and the startup ecosystem in the Nordics can better support diversity, winning Laura the 2023 Blaze Inclusion Trailblazer Award for Finland.

As a researcher and DEI strategist, Laura has developed organization-specific metrics, OKRs, and best practices for inclusive communications, recruitment, employer branding, and employee experience. Laura shares practical insights from these via public speaking and in articles as published in SiftedVentureBeat, and Authority Magazine among others.


Minea Leva

Employer Branding Lead, Nordea

Minea is an Employer Branding professional and a finalist for the 2023 Magnet Employer Branding Awards in the Employer Branding Professional of the Year category. She possesses a versatile skill set encompassing digital marketing, data analytics, and project management. Over the years, Minea has spearheaded global employer branding projects with a focus on tech employer branding. Minea stands out as a passionate advocate for data-informed employer branding. Her keen interest in data underscores her commitment to staying at the forefront of industry trends and leveraging insights to enhance employer brand strategies.

Juho Toivola1943

Juho Toivola

Keynote Speaker/ Organizational Psychologist/ Recruitment Trainer

Juho Toivola is one of the best known employer branding consultants and trainers in Finland. Hundreds of professionals have participated in his Strategic Employer Branding courses over the years. In the past, Juho has been leading employer branding in companies like Elisa and Finnair. He has also been awarded as Employer Branding Influencer of the Year by Universum, and Innovator in Recruiting at Rekrygaala.

Reetta Rautkivi Mehiläinen

Reetta Rautkivi

Head of Marketing and Employer Branding, Mehiläinen

Reetta is a passionate and result-oriented brand leader with over 15 years of experience in various fields of marketing,  including employer branding, marketing communications and brand strategy for both international and Finnish brands. Since 2019 Reetta has worked at Mehiläinen where she’s been building the award-winning concept ”Elämä tehtävänä” that pioneers in combining employer branding and customer marketing. Reetta holds a master’s degree in economics (marketing).


Mikko Bäckström

Senior Strategist, Booming Strategies & Marketing

Mikko’s career in brand building is spread throughout four decades. During his years, Mikko has designed and launched dozens of successful brands, both local and global. Empowered by an eclectic academic background combining business with psychology, philosophy and other cognitive sciences, Mikko emphasizes the importance of radical and uncompromising human-centricity as the single and most crucial ingredient of superb employer brands. Mikko is an avid advocate of servant leadership, and is currently writing a book on the subject.


Christina Poulsen

Head of Employee Engagement, Metso

Christina is a people-oriented leader who is passionate about building a positive working culture, which shines also externally. She has over two decades of experience in driving communications and employee engagement initiatives in globally operating public companies. Christina has successfully led KONE’s strategy and internal communications and currently serves as the Head of Employee Engagement at Metso. Her vision is a company culture where all employees feel like the ambassadors for the company and making a positive change.

Siiri Laaksonen_TalentBee portrait

Siiri Laaksonen

Co-Founder & Chief Employer Brand Officer, TalentBee

Siiri is a Co-Founder and EB Lead at TalentBee, and the EB Professional of the Year winner in 2023 at the Magnet Awards. Siiri has 7 years of experience in EB and she’s lent her expertise to over 100 European growth, tech and startup companies, helping them build standout employer brands as well as create impactful recruitment campaigns.

As a member of the jury, Siiri is not just an EB strategist but a storyteller, with a knack for copywriting, content design & production, and career page design. She sees the interactive power of social media channels as a vital part of EB strategies. Her passion for data-driven optimization of branding activities and delivering tangible results will be reflected in her evaluation of EB initiatives at Magnet Awards.