JURY

Ann Ericsson is a recognized leader in employer branding, talent acquisition, and HR strategy with over 20 years of experience across Sweden, the United States, and the Nordics. She has led transformative initiatives at companies like Skanska, CGI and now Fortum crafting global talent strategies, building teams and processes and always focus on advancing diversity, and strengthening organizational culture. Awarded “ Årets hederspris för Employer Branding 2024, “Employer Branding Person of the Year” in 2017 and “Innovator of the Year in Employer Branding” in 2014, Ann is celebrated for her innovative approaches and inspiring leadership. She excels in creating inclusive workplaces, leveraging communication tools, and mentoring teams to attract and retain top talent. A dynamic speaker and strategist, Ann’s passion for people and progress continues to shape the future of work and organizational success worldwide.

Tiina Rolig has held HR positions across various industries for nearly two decades, with a particular passion for the fast-paced innovation of technology companies. Her international career includes several years in EMEA-level roles, where she has developed her expertise in employer branding and talent management.
In her current role as the HR Lead for Microsoft Finland, Tiina is committed to promoting a diverse and inclusive culture, fostering employee well-being, and leading AI transformation initiatives. Additionally, she places a strong emphasis on developing a positive employee experience, ensuring that the workplace is engaging and supportive to both personal and professional growth. Her work is driven by a dedication to creating a compelling employer brand that attracts and retains top talent.

Mikko’s career in brand building is spread throughout four decades. During his years, Mikko has designed and launched dozens of successful brands, both local and global. Empowered by an eclectic academic background combining business with psychology, philosophy and other cognitive sciences, Mikko emphasizes the importance of radical and uncompromising human-centricity as the single and most crucial ingredient of superb employer brands. Mikko is an avid advocate of servant leadership, and is currently writing a book on the subject.

Miikka’s career began in diverse HR roles.
Since 2016, he has worked as a trainer and consultant, first at the research company Universum, then at the consulting agency Miltton, and now part-time at Vetovoimatoimisto, an agency focused on workplace attractiveness. Through consulting and training, Miikka has helped hundreds of organizations address challenges related to employee experience and employer branding.Together with Visa Myllyntaus, Miikka has co-authored two books that were finalists in the Finnish Business Book competition organized by Suomen Ekonomit. Their debut book, “Työnantajabrändi ja työntekijäkokemus” (Employer Branding and Employee Experience), was the first comprehensive guide on workplace attraction tailored for Finnish organizations. Their latest book, “Monimuotoisuus työelämässä” (Diversity in the Workplace), builds on similar themes, delving deeper into the realms of diversity, inclusivity, and equity.Currently, Miikka’s main focus is his doctoral research within the Finnish Center for Artificial Intelligence’s doctoral program. His research examines organizational communication related to artificial intelligence and its impact on employer branding, as well as employees’ sense of work meaningfulness and belonging.

HR Professional with a heart beating for employer branding. With a background in FMCG and multinational IT-environment, Maiju is the owner of Employer Branding in Airbus Finland and this work was rewarded in the Magnet Awards 2024 in the “Creating an Employer Brand” category. With a success story of engaging especially internal employees to the Employer Branding activities at Airbus Finland and winning the trust from upper management, Maiju is covering the whole EB spectrum with a strategic and systematic approach – not forgetting about a big spark of creativity and enthusiasm.Maiju was also a finalist in the category of Employer Branding Professional of the Year in Magnet Awards 2024

I’m Nora Nykänen – a Talent Marketing Consultant with over 8 years of experience in recruitment and employer branding field. My specialty lie in strategic employer branding and talent marketing. I was recognized as the Employer Brand Professional of the Year at the 2024 Magnet EB Awards. My career started in recruiting, but my love for storytelling and helping people connect with purposeful careers naturally led me to the world of employer branding.For the past 3+ years at Emine, I’ve worked with over 50 companies across industries like healthcare, technology, construction, and commerce, helping them build standout employer brands and address a variety of other talent marketing needs.For me, employer branding is all about bringing people and businesses together to pursue rewarding missions.

Panu Luukka is a successful author, a serial entrepreneur, the former CEO of Great Place to Work® Institute Finland, and a highly respected HR professional. Panu is renowned for his deep understanding of corporate culture and its impact on business success, as well as his ability to articulate these insights in ways that resonate with all stakeholders.Through his extensive professional experience, Panu has been instrumental in creating winning corporate cultures, as a member of executive teams and boards, and as a consultant. He has gained insights into the leadership and behind-the-scenes operations of some of the best workplaces in Finland, Europe, and the United States. These experiences have given him a clear perspective on what works—and what doesn’t—in corporate culture and leadership.Panu has authored two acclaimed books: Yrityskulttuuri on kuningas (2019, 4th edition) and Tulevaisuuskyvykäs organisaatio (2024, 2nd edition), both of which have reached a broad audience and sparked significant discussions about corporate culture and its importance.In addition to his expertise, Panu is passionate about building a better and more productive working life in Finland.