MAGNET TALKS

Magnet Talks is a series of events highlighting past winners, industry hot topics, and new insights. We wish to keep the knowledge-sharing community engaged by keeping the Finnish Employer Branding scene active throughout the year.

Magnet Talks

MAGNET TALK #1 -2024

OP Financial Group & Airbus

Join us for a morning filled with inspiration and information as we celebrate the power of employer branding! Magnet award winners Op Financial Group and Airbus will share behind-the-scenes and success stories of Employee advocacy and creating a solid Employer Brand.

Jenna Vuorela from OP Financial Group will discuss how the Orange Wave Influencer Program has helped shift OP’s communications culture. Maiju Karppinen from Airbus will talk about how to base an employer brand strategy on the company’s true talents.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from OP Financial Group & Airbus
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00: Jenna Vuorela, OP Financial Group, Q&A
  • 9:45: Maiju Karppinen, Airbus, Q&A

MAGNET TALK #3 – 2023

Mehiläinen- Creating an Employer Brand

Join us for a morning filled with inspiration and information as we celebrate the power of employer branding! Magnet award winner Mehiläinen will share behind-the-scenes and success stories of creating a solid Employer Brand. They will also share insights into how to create an Employer Value Proposition that aligns with their commitment to customers and seek to evoke emotional resonance.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from Mehilainen
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00-9:45: Deep dive into winning works, presentation, Q&A
  • 9:45-10:30: Drinks and Mingle

MAGNET TALK #2- 2023

Verohallinto- Social Media Campaigns

Join us for a morning filled with inspiration and information as we celebrate the power of employer branding! Magnet award winner Verohallinto will share behind-the-scenes and success stories of their social media campaigns. They will also share insights into how to create a culture and atmosphere for wild ideas and to get people involved.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from Verohallinto
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

⭐️ Events Agenda:

  • 8:30-9:00: Breakfast and Mingle
  • 9:00-9:45: Deep dive into winning works, presentation, Q&A
  • 9:45-10:30: Drinks and Mingle

MAGNET TALK #1 -2023

Nitor – Sustainable pace initiatives

Join us for an afternoon filled with inspiration and information as we celebrate the power of employer branding! Magnet award winner Nitor will share their success story on advocacy initiatives, specifically their homefront survey learnings and what lead to creating the sustainable pace actions.

Magnet Talks brings together exceptional EB professionals, leaders, and enthusiasts to share insights, ideas, and best practices for creating and maintaining a successful employer brand. You’ll also have the chance to network with other professionals and learn from their experiences. Whether you’re a marketing professional, a seasoned HR lead, or an employer branding enthusiast, this event is for you!

What to expect:

  • Key learnings from Nitor
  • Q&A sessions
  • Networking opportunity with employer branding professionals from various industries

Events Agenda:

  • 15:00-15:30: Snacks and Mingle
  • 15:30-16:10: Deep dive into winning works, presentation, Q&A
  • 16:10-16:45: Drinks and Mingle